Eglash Creative Group

Industrially Hungry

2012-02-09T22:02:01Z

I thought this burger shop design was just brilliant:

See the full design package here.

Invitation

2012-02-01T20:54:29Z

As a favor for my wife, I designed an invitation to the concert she's planning here in town.

My goal was to create something outside typical institutional design rules, to make the 5.5 x 8.5" postcard stand out when one received it in the mail. I decided to put the focus of the eye, or the eye-catcher, on a big blob of black. I think it works well because the eye is drawn then to the rest of the text.

Beautiful Branding

2012-01-19T13:27:54Z

I'm always looking to see what the latest branding creativity brings us. Though ECG focuses on the needs of smaller businesses, sole proprieters, and individual artists in numerous fields, I still see it is as important to keep up with the larger, more corporate design and service trends.

Creating a brand identity is essential to any business that interacts with their customers on a more personal level and wants to give their business a more unique image, based on the personality of the leadership. Just look at these amazing examples.

Simplicity of Apple's Design

2012-01-17T16:20:46Z

Long have I been fascinated by Apple's Zen-like design philosophy. Why does it work?

An even more challenging question is: Why is Apple the leader in this new less-is-more design war? What do they do differently?

From advertising to industrial design, they just seem to nail it every time. I found this article fascinating - it's a deconstruction of what the simple policies are for Apple's design department, and what designers can learn from them.

Inspiration

2011-11-04T13:25:50Z

[Feb. 2012 - I removed the embedded Gary Vaynerchuk video since auto-play couldn't be disabled. You can find it here.]

New ECG Commercial

2011-07-31T14:41:36Z

I'm proud to release this self-produced pitch for ECG services.

Chicago a cappella

2011-07-29T12:19:53Z

I just finished design of Chicago a cappella's new release, Days of Awe and Rejoicing. It was a pleasure working with them. They're a fantastic ensemble of volunteers, and quite well-known as performers.

The album will be released in August. I added a sample of the art to the Design Portfolio page.

Thin's In, Always.

2011-07-08T13:15:41Z

Sleek, slim fonts are almost always in style, especially in the entertainment arena.

Thin's never out. Too bad for me.

Helvetica

2011-06-13T14:29:55Z

My wife and I recently Netflixed the film Helvetica, which is a history and analysis of the font. It's a fascinating watch, and it confirms something about human nature that I've long suspected.

Every day our digital horizons are expanded by the ever-quickening evolution of software. The result, of course, is that more possibilities come to light in terms of DIY, fonts, and design options in general. The more quickly these changes happen, the more we as creative beings long for simplicity.

Helvetica provides that simplicity, and a dose of cosmopolitan sleek. Designers since the 50s have returned again and again to its saving grace.

It's the simple things in life.

iTunes Iconography

2011-05-22T15:36:40Z

If you look at iTunes icon designs, you'd never know that Apple has been the computer of choice for the design industry since the early 90's (in fact, pre-Jobs, it was the designers that kept them afloat). They're just plain awful:

In the music industry, amongst the consultant-hip-elite, it's a cardinal sin to use music notes or media (e.g. CDs, etc.) in a logo - it's just plain cheesy and ordinary.

The real issue here is that these logos say nothing about the professional and excellent quality of the iTunes product.

But, their more recent logo comes closer, as it brand-identifies its source:

Much better, I think.